Pay-Per-Click Bellingham WA
PPC or pay-per-click is a service in which an advertiser selects specific keywords or phrases and then creates a li sting that will show up when someone searches for that phrase. The advertiser selects an amount they are willing to pay for each click on their listing which results in a visit to their site - thus the term "pay per click." Typically you can bid anywhere from $0.10 up to $50.00 for each click.
If other advertisers have selected the same keyword or phrase as yours, you then are competing against them for the highest position. Whoever is willing to spend the most shows up first and the others following in order.
What PPCs has allowed one to do then is to instantly "pay" their way to the top whereas traditional SEO takes a lot of time and effort.
While it is nice to "show up first" there are still a lot of end users that do not click on the "paid" listings but rather would search through the organic search results.
Pay per click by itself will not optimize your site so that it reflects who you are and what you offer. If your site is poorly optimized before you begin to advertise it with PPC, it will still be poorly optimized afterwards. Another downfall is that when you stop paying for PPC, it disappears and so does the traffic it brings.
On the other hand, a well-executed SEO plan with both Organic and PPC elements will improve your position in the regular editorial search results and bring instant traffic to your site. You will end up with a fine-tuned website that reflects who you are and what you offer.